BEY'S SURVIVAL TIPS BULLETIN


January 2009

Staying the Course - Part 1

I'm going to start my next twelve month cycle with a review of what of the past twelve months.

I think it's important to take a look at the past so that I can learn from my mistakes and hopefully not repeat them.

I started out twelve months ago with a specific goal.  It was to formulate a strategy to make at least $100 per day using the info products in my Millionaire Maker Dealership Program, starting with a budget of only $500.

As it turned out, I fell far short of my goal. However, making $100 was just a part of the strategy. What I also wanted to accomplish was to form a relationship with the people who would sign up to be on my list. To do this I needed to hold the interest of the people on my list.  So I thought it would be a good learning xperience for you to learn at my expense.

By following me on my journey, you would learn the realities of marketing on a shoe string budget.

Everything  I told you I was doing to market my program was true. I didn't sugar coat anything, or lie and tell you that I had indeed reached my goal. This is important to me because I fell it is extremely important to gain the trust and confidence of the people on my list.

I hope you understand that if you want to build a solid customer base, your customers MUST TRUST you!

A relationship of trust is the most important building block in operating a successful business.  Keep this in mind - your customers are the life blood of your business.  If you keep this in mind, it will carry you a long way towards building a successful business, no matter what it is. Next time we'll look at some of the marketing mistakes and set backs of the past twelve months.


Year in Review - Part 2

Reflecting back over the past twelve months, and considering the mistakes made in my marketing strategy, I've learned some important lessons.

Lesson #1  Once a project is started do everything in your power to see it through to the end. There were several times during the past twelve months that I wanted to give up and quit because I was falling short of my goal of making $100 per day. Now I know that giving up would have been the biggest mistake that I could have made.

Lesson #2  Although I didn't reach my goal, the experience that I gained was well worth the effort.

Lesson #3  I learned that even when it became evident that I wasn't going to reach my goal I still had the courage to see the project through to the end.

Lesson #4  The key to success in marketing any product or service is to test, test, and test some more. You have to test your advertising media. You have to test your price. And you have to test the best way to deliver your product.

Lesson #5  You have to develop a follow up strategy. This is a must because, in today's market place a one step marketing strategy is a thing of the past.

Next time I'll talk about what I plan to do in the upcoming twelve months.


Year End  Review

This time we'll look back over the past twelve months to consider mistakes I've made so that I can learn from them.  I don't want to make the same mistakes again.

I think one of the biggest mistakes I made was buying 10.000 visitors to my eBay web site. I didn't take into consideration where the traffic was coming from, and if any of these visitors had any interest at all in eBay.

I just thought that surely there would be a number of prospects that would be interested in this great offer. Well, what I found out was that if 10.000 visitors did come to my site, none of them were interested in my eBay Millionaire Treasure Chest publishing business on CD-ROM.

Now I know how important it is to target a market as closely as possible, but I didn't take the time to think about using a strategy to target my market.

In the days before the Internet, savvy marketers targeted their prospects by using the SRDS directory. This is a huge directory that can be found at just about any local or University Library.

The SRDS directory has thousands of mailing lists. These are companies who want to rent their mailing lists of customers to other companies who want to market to their customers. Many companies make thousands of dollars each year from just renting out their mailing lists.

Through the SRDS directory you can research any list of customers that have purchased a product or service related to your offer. You can find out how much they paid for the product, how recently they purchased the product, and how frequently they have purchased related products. You can also find out more demographic information on these people. This gives you the opportunity to target your niche very tightly. If you want to learn more about the SRDS services you can visit their site at:

www.SRDS.com

There are many directories at the Library that can help you research your niche such as, News Letters in Print and Direct Marketing Market Place. All the companies that produce these directories have web sites but you have to purchase a subscription to access the information you're looking for. But you can access them free at the Library.

 

In the next issue I will discuss my strategy for targeting prospects who might be interested in information about selling on eBay to offer the eBay Millionaire Treasure Chest.


Internet Marketing Strategies - Part 1

As you already know, I am a novice when it comes to Internet marketing. However, this is more  from a technical standpoint.  I have very little experience in creating links, uploading a document to a site and all of the program language that might need to be used in formulating a marketing campaign on the Internet.

Now, because I 've run out of money to market my Millionaire Maker Dealership, I'm going to have to use some free marketing strategies if I'm going to continue to work towards my goal of making $100 per day.

This puts me at a disadvantage when it comes to the Internet. In order to make some of these strategies work, I'm going to need some help.

Here's what I mean: If I want to form a Joint Venture with another Internet marketer, I'm going to need to create an offer that will be appealing enough to other marketers that will make them want to join me in a joint venture.

This means I will need to have everything in order and ready to go. I know there is a lot of competition  out there and I will have to have something very compelling to bring to the table.

So, since I don't have much of a marketing budget, what do I have to offer?

One thing that I do have is product; I am loaded with products. I have the licensing rights to almost $20,000 of info products related to marketing, advertising and business building these products are top of the line products from Michael Kimble, Dan Kennedy and Vincent James.

 

Now, it doesn't matter how many products I may have or how good the products may be, if I can't bring my products to the market place, I don't stand a chance of selling anything!

So, my problem is how do I get other marketers with buyers lists to partner with me? This is what we'll consider in the next issue.


Internet Marketing Strategies - Part 2

Here's another lesson  I've learned about Internet marketing and about marketing in general. As I said before, I have thousands of dollars worth of excellent marketing info products. I have three web sites that are set up to offer and sell these products.

Now, no matter how good I may think my products are, if no one visits my web sites I won't make any sales. This is why it is so important to learn and apply sound marketing strategies.

So you see, no matter how good a product or service may be, if you don't develop a marketing strategy to reach the potential customers who want what you have to sell, your product or service is worthless.

I hope you understand the importance of what I'm saying here. I've said it before and I want to repeat it here: It's The Best Marketer Who Wins At This Game! Now, I'm not an Internet Marketing expert but I understand very well that if I don't develop a strategy to get targeted visitors to come to my site, I might just as well take it down because with out targeted visitors, it's just a waste of money.

 

Next time, I'll bring you up to date on what is going on with some of my off-line classified ads.


Classified Ads Update

Before I talk about the classified ads, let me just bring you up to date on my credit card debt.

If you'll remember I invested $10,000 to purchase the licenses to my current line of info products. I purchased these licenses in August of 2006. The only means that I had to pay for these licenses was with a credit card. I went against my own advice that I had given in many articles and reports - never use a credit card unless you can pay off the loan in two or three months.

What I did was let a salesman talk me into using a $10,000 limit I had on a credit card to invest in these products.

The reason that I took the chance, and spent money on these products was that I knew the company that offered these products. The real reason I purchased the products was that I Wanted The Products!

 

I hope you took note of the valuable marketing lesson that I just gave you:  With the encouragement of a salesman, and because I Wanted the products bad enough, I was willing to put myself into $10.000 worth of debt!  I let the salesman talk me into thinking I would be able to pay off the investment very quickly because he was going to help me. I took the bait Hook, Line and Sinker!

The marketing lesson here is: If some one wants something badly enough they can usually be talked into getting it. Of course, things didn't turn out the way I thought they would, and I found myself deep in debt. I'm still working my way out, little by little.

At this point I have worked my debt down to a little over $4000. and at my current rate I should have that $4000 pained off in about ten months.

Now this was an expensive lesson for me to learn, but all is not lost, I do have some excellent products to offer, and I have gained a wealth of marketing lessons from some of these products. It may take me a while longer, but in the long run I will make my full investment back, and a whole lot more. All I need to do is apply what I have learned about marketing from these products.

I didn't give you the update on the classified ads, so next time let me move on to that subject.


New Classified Ads Update

As I finished off the last $100 of my marketing budget, I received a notice from an opportunity magazine reminding me that it was time to place an ad for the upcoming issue.

The notice also said that because of the current economic down turn it was a good time to place an ad. People will be reading the magazine looking for money making opportunities.

I passed on placing the ad because I had placed ads in two other opportunity magazines and was waiting to see what kind of response I would get from those ads. Also, I had spent the last of my marketing budget on those ads.

Now, the ads that I placed about 60 days ago are currently running.

The ad that I placed in Money Making Opportunities is working very well so far. For the first 12 days I am getting about four to five calls on my voice mail each day. This is from a tiny 12 word classified ad. So far on the other two magazines I have gotten zero calls. These were the two magazines that I spent the last of my marketing budget on.

I got a call from an ad broker offering me a special discount if I placed my ad for three months. I thought it was a good deal so I went for it. Now, if these ads don't work the first month, I can kiss my money goodbye. Why? Because my experience has taught me if the ad doesn't work the first month it's all over, they won't work for the next two issues of those publications either.

So, here's another tip: Don't get sucked into running an ad for an extended period of time in any publication until you test it just one time, no matter what the ad broker offers you.

I should have placed my ad in the publication that I knew would work with the ad I was running. But I passed on it, thinking that the two for one deal was better. I made a big mistake.

Next I'll talk about the offer in my current ad.


Here's My Current Offer

I am using the classified ad that has been working well for me in the opportunity market place. You know, the one with the head line:

CAN ANY OF THOSE MONEY MAKING OPPORTUNITIES REALLY WORK FOR YOU?

But since my ad was only twelve words I had to make some slight changes to make it work with twelve words.

I changed the headline a little to say: FREE REPORT! DO ANY OF THOSE MONEY MAKING OPPORTUNITIES REALLY WORK? and then I put in the phone number to make up the twelve words.

 

The number of my voice mail is: 1-412 734-5844. When people call they hear a recording thanking them for calling and then telling them what my offer is and then telling them if they want free details, they should leave their name and address after the tone.

Now here's what I do: Remember I told you I was going to take the first 52 Survival Tips Bulletins and make a complete info product by putting them on a CD-ROM? Well, this is what I did, and there are also some bonus reports on the CD-ROM.

Now, here's the thing, I can use this CD-ROM as a free give away, sell it on Clickbank for $10 to $12, or just use it as a bonus for some other offer. The point is: I took the time to create a unique info product I can use to build my list and give people who receive it some helpful marketing tips with my own personal touch. If you would like to receive this CD-ROM to use as a lead generator or free bonus  send $10 to: Gregory H Bey, 7023 Hermitage St, Pittsburgh PA 15208.

 
Warmly

Greg Bey  

 

 









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