Marketing Strategies - Part 2
another lesson I've learned about Internet marketing
and about marketing in general. As I said before, I
have thousands of dollars worth of excellent marketing
info products. I have three web sites that are set up
to offer and sell these products.
no matter how good I may think my products are, if no
one visits my web sites I won't make any sales. This
is why it is so important to learn and apply sound marketing
you see, no matter how good a product or service may
be, if you don't develop a marketing strategy to reach
the potential customers who want what you have to sell,
your product or service is worthless.
hope you understand the importance of what I'm saying
here. I've said it before and I want to repeat it here:
It's The Best Marketer Who Wins At This Game! Now, I'm
not an Internet Marketing expert but I understand very
well that if I don't develop a strategy to get targeted
visitors to come to my site, I might just as well take
it down because with out targeted visitors, it's just
a waste of money.
time, I'll bring you up to date on what is going on
with some of my off-line classified ads.
I talk about the classified ads, let me just bring you
up to date on my credit card debt.
you'll remember I invested $10,000 to purchase the licenses
to my current line of info products. I purchased these
licenses in August of 2006. The only means that I had
to pay for these licenses was with a credit card. I
went against my own advice that I had given in many
articles and reports - never use a credit card unless
you can pay off the loan in two or three months.
I did was let a salesman talk me into using a $10,000
limit I had on a credit card to invest in these products.
reason that I took the chance, and spent money on these
products was that I knew the company that offered these
products. The real reason I purchased the products was
that I Wanted The Products!
hope you took note of the valuable marketing lesson
that I just gave you: With the encouragement of
a salesman, and because I Wanted the products bad enough,
I was willing to put myself into $10.000 worth of debt!
I let the salesman talk me into thinking I would
be able to pay off the investment very quickly because
he was going to help me. I took the bait Hook, Line
marketing lesson here is: If some one wants something
badly enough they can usually be talked into getting
it. Of course, things didn't turn out the way I thought
they would, and I found myself deep in debt. I'm still
working my way out, little by little.
this point I have worked my debt down to a little over
$4000. and at my current rate I should have that $4000
pained off in about ten months.
this was an expensive lesson for me to learn, but all
is not lost, I do have some excellent products to offer,
and I have gained a wealth of marketing lessons from
some of these products. It may take me a while longer,
but in the long run I will make my full investment back,
and a whole lot more. All I need to do is apply what
I have learned about marketing from these products.
didn't give you the update on the classified ads, so
next time let me move on to that subject.
Classified Ads Update
I finished off the last $100 of my marketing budget,
I received a notice from an opportunity magazine reminding
me that it was time to place an ad for the upcoming
notice also said that because of the current economic
down turn it was a good time to place an ad. People
will be reading the magazine looking for money making
passed on placing the ad because I had placed ads in
two other opportunity magazines and was waiting to see
what kind of response I would get from those ads. Also,
I had spent the last of my marketing budget on those
the ads that I placed about 60 days ago are currently
ad that I placed in Money Making Opportunities is working
very well so far. For the first 12 days I am getting
about four to five calls on my voice mail each day.
This is from a tiny 12 word classified ad. So far on
the other two magazines I have gotten zero calls. These
were the two magazines that I spent the last of my marketing
got a call from an ad broker offering me a special discount
if I placed my ad for three months. I thought it was
a good deal so I went for it. Now, if these ads don't
work the first month, I can kiss my money goodbye. Why?
Because my experience has taught me if the ad doesn't
work the first month it's all over, they won't work
for the next two issues of those publications either.
here's another tip: Don't get sucked into running an
ad for an extended period of time in any publication
until you test it just one time, no matter what the
ad broker offers you.
should have placed my ad in the publication that I knew
would work with the ad I was running. But I passed on
it, thinking that the two for one deal was better. I
made a big mistake.
I'll talk about the offer in my current ad.
My Current Offer
am using the classified ad that has been working well
for me in the opportunity market place. You know, the
one with the head line:
ANY OF THOSE MONEY MAKING OPPORTUNITIES REALLY WORK
since my ad was only twelve words I had to make some
slight changes to make it work with twelve words.
changed the headline a little to say: FREE REPORT! DO
ANY OF THOSE MONEY MAKING OPPORTUNITIES REALLY WORK?
and then I put in the phone number to make up the twelve
number of my voice mail is: 1-412 734-5844. When people
call they hear a recording thanking them for calling
and then telling them what my offer is and then telling
them if they want free details, they should leave their
name and address after the tone.
here's what I do: Remember I told you I was going to
take the first 52 Survival Tips Bulletins and make a
complete info product by putting them on a CD-ROM? Well,
this is what I did, and there are also some bonus reports
on the CD-ROM.
here's the thing, I can use this CD-ROM as a free give
away, sell it on Clickbank for $10 to $12, or just use
it as a bonus for some other offer. The point is: I
took the time to create a unique info product I can
use to build my list and give people who receive it
some helpful marketing tips with my own personal touch.
If you would like to receive this CD-ROM to use as a
lead generator or free bonus send $10 to: Gregory
H Bey, 7023 Hermitage St, Pittsburgh PA 15208.