March 2009

Article Marketing Strategies - Part 1

Let's continue our look into low cost marketing strategies. Probably the easiest, cheapest, and most powerful method is article writing. Here are some other things that you should consider when using articles as a marketing tool.

Several years ago, when I wrote articles for print publications, all you had to do is choose the subject of your article, do some research if you needed to, and then write your article.

The articles were sent to publications targeted to the home based business industry. You knew that you would be getting some responses to your articles, because the people who would read the publication would likely be interested in the topic of your article.

Back then, it was much easier to sell a low cost product or program at the end of your article in the resource box. The resource box gives the writer of the article the opportunity to list their contact information so readers of their article can ask for more information or to take advantage of the offer for the low cost info. product.

When using articles as part of your marketing strategy it's best to  have a clear understanding of what you want to accomplish. Next we'll take a look at how to do this.

Article Marketing Strategies - Part 2

Here's an easy strategy that can be used to generate leads for entrepreneurs who need to learn effective marketing strategies.

What we want to do is build a small list of about 300 people who have an interest in learning effective marketing strategies.  We want to build this list by using articles to generate leads.

Our first step is to  formulate a step-by-step plan to build this list by positioning ourself as a marketing expert. We do this by writing a series of informative articles to demonstrate our marketing expertise.

So, where do we start? As always, the main goal is to gain the trust and confidence of the people who read our articles. But first, we have to produce the articles always keeping that main goal in mind.

Here's what I would do. Write a series of 5 to 7 articles detailing effective marketing techniques that work in the real world of marketing.  Remember, an article is a teaching tool as well as a marketing tool. So I need to use my articles is teach as well as market.

The content of my article will be the teaching part but I will also be indirectly marketing my info product. Next time, we'll go into this in more detail.

Article Marketing Strategies - Part 3

When I first started writing articles my goal was to get as many people as possible to respond to the offer in my resource box. My articles were always related to the mail order marketing business, but I didn't have a clear objective of what I wanted to accomplish. I would just choose a subject to write about based on my experience, write the article, and then decide on what kind of offer I would make in the resource box. This would be based on  the information or opportunity that I was trying to market at that time.

Now, this is what learning through trial and error is all about. I didn't understand at that time that I needed a logical, step-by-step plan on how I was going to go about building a relationship with the people who were interested in what I was writing about.

Throughout these bulletins I have tried to stress the importance of building a relationship with the people who inquire about your products or services. One of the biggest mistakes that I have made in marketing was concentrating on just making a sale. And also thinking that if I could keep making single sales it would lead to making profits.

I wasn't thinking about real relationship building. I thought that if I just continued to compile names and build a huge mailing list I would begin to make the money that I wanted to make.

As I said, this was a big mistake. Now, over a period of time I DID compile at least 3000 names. But I had no plan in place as to how I would work my list, and begin to build a lasting relationship with those people.

What I ended up doing was just letting all of those valuable names go to waste, because I had no real plan. I hope you are not making this same mistake!

Article Marketing Strategies - Part 4

The inquires that you get from people who read your articles are some of the best, responsive leads that you can get to build your list. The reason is people who take the time to read an article really have an interest in learning about the topic of the article. Many of the people who take the time to read your article are more likely to call for your information, click on the link in your resource box, or even purchase a low cost info product from you.

Now, here's another tip you should consider: Most entrepreneurs think it's best to compile a list of thousands of names in order to begin making lots of money. The truth is, there are people who have forty or fifty thousand names on their list and still don't make any real money. On the other hand, there are people who have only three to five hundred names and make good profits from their list.

Why is it that some people who have thousands of names on their list don't make any profits and others who may have only five hundred names make good profits from their list?

The key is how the list is built. If you build your list by making a bunch of unrelated free offers, what you will have on your list is a bunch of free-loaders who will never buy anything from you.

If you are willing to take your time and do it right, you won't need a list of thousands of names to begin to make money. Article writing is one of the best ways to build a responsive list but you have to be patient and be aware that there is a lot of competition  to deal with.

It doesn't matter if you have only five or ten names to start with. As long as you have a plan in place, and you have qualified the people on your list, you will stand a better chance of beginning to make some profits in your business.  We'll continue with this subject in the next few lessons.


Greg Bey  



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