Vol. 3 March 2010
Taking your marketing offline . . .
Welcome to the March issue of Bey's Straight Talk Marketing Journal. I want to get started by putting you wise to something that happened recently.
A few months ago we changed our e-mail and autoresponder service to WizardResponder. We had been sending from an excellent autoresponder script called ListMailPro. This was installed on our hosting servers. It became increasingly evident that most of our messages were being blocked by various ISP's. Because of increasing SPAM most ISP's are only accepting list email from reliable sources.
This means we had to bite the bullet and start paying monthly for an autoresponder service. The best services have taken steps to ensure their users comply with anti-spam policies and use double opt-in for permission to send future email. The top services are Aweber and GetResponse. The problem is that they cost over $20 per month. And this is just for a small list of 250. The rates go up as the number of subscribers goes up.
After looking around for other alternatives we found WizardResponder. It doesn't have as many bells and whistles as the top services, but it does have a reliable delivery rate and they charge less than $12 / month for up to 10,000 subscribers! If you're thinking of starting your own list (and you should), do yourself a favor and look into WizardResponder:
Now, here's the part that hurt: When you change to a new list service, you must have your current subscribers sign up to that new service. And when the messages were sent out to ask current subscribers to sign up to the new service we lost most of the subscribers on the list.
I can't say what the exact reason for this was. It could have been that most of the people on the list were not even receiving our messages at all. Also, when some people sign up for a free offer they may give a bogus e-mail address. Whatever the reason, you might want to keep this in mind when you choose your list service and if you already have a service, you should read their policies carefully so that you don't run into this same problem when your list starts to grow.
But this is only a minor set back to me. Generating leads and getting people to sign up to my list is the easy part. The important thing is learning to turn those leads into paying customers.
Some marketers may have as many as twenty five to fifty thousand subscribers on their lists. But how many of the people on the list are actually paying customers?
I consider having to rebuild my list as an advantage, because it gives me a chance to reconsider my marketing strategy and improve and build a list of qualified leads that are more likely to turn into paying customers, because this is what really counts when it is all said and done.
This is what you also need to consider. How can you get your subscribers to become paying customers? This is what your whole marketing strategy should be based upon. It doesn't matter how many people are on your list; what matters, in the end, is how many of those people are willing to spend their hard earned money with you?
MY LATEST MARKETING EFFORTS
As some of you may already know, most of my lead generating efforts are done through offline marketing, placing small classified ads in print publications. I use a small classified ad that is working very well for me in capturing leads. I use a telephone number and a voice mail box to get the names and addresses of the people who want more information about my offer.
After I capture the caller's contact information, the next step is to qualify the leads. This is done by sending a flyer and a short survey to the prospects.
The flyer offers a booklet for the cost of postage and printing and the survey provides me with more information on what the prospect might be interested in learning more about.
Now, surveys are not full proof but at least it gives you something to work with.
The people who send in the small payment for the booklet and fill out the survey become qualified leads. Then I'm ready to move to the next step in the process - getting them to become a paying customer.
With so many websites and email messages competing for attention, more and more online marketers are using offline marketing methods to get leads. If you'd like to learn more about how you can generate qualified leads offline, I have a special offer just for my subscribers. Get a $10 discount by using the following coupon code: usave10
Special Offer ==> http://Go2HomeBiz101.com/offline
Well, that's it for this month. Remember I look forward to your questions and comments. If there is anything that I can do for you, just contact me by E-mail at:
or you can contact me by phone at: 1-412-363-7187 at any time.