Rethinking Your Marketing Strategy For the New Year
First, I want to welcome back those of you who haven't received any e-mail messages from me in several months. You were suscribed to my weekly "Survival Tips Bulletin."
We had with our old autoresponder service and discovered there were at least 140 subscribers who were not receiving our newsletters.
We changed our autoresponder service to Imnica Mail, who graciously allowed us to transfer subscriber list to their server without requiring you to opt-in again.
Our newsletter is now monthly and has been renamed "Bey's Straight Talk Marketing Journal." As it's been so long since you've heard from me, if you no longer want to receive this newsletter, please click on the unsubscribe link at the end of this newsletter to remove your name from our list.
For those who would like to remain on our subscriber list, we greatly appreciate your interest and we will do our very best to continue to bring you insider marketing tips and information that will help to improve your marketing education. If you decide to stay with us, to show our appreciation, in the next two weeks we'll be sending you a very special free gift to help you make some easy extra money.
We are already closing in on the end of another year.
This is a good time to begin to plan on your marketing strategy for 2011. Did you have a marketing strategy for 2010? If you did, how did you do with sticking with your strategy? If you have never thought about planning a strategy for a full year, there's no better time to start than now...
PLANNING YOUR MARKETING STRATEGY
The first question you might think about asking yourself is, what do you want to accomplish by this time next year?
Let's start with your list. Do you have a list? If you don't have a list, your first priority is to plan a strategy to build your list.
First you want to consider how you are going to go about building your list. There are several ways that you can go about building or growing your list but if you only have a very small budget we want to go about it in the most cost effective way...
THE ARTICLE WRITING STRATEGY
Writing articles is one of the least expensive techniques of building your list. Because it is an inexpensive way to build your list, there is a lot of competition. However, building your list through writing articles gives you the advantage of Putting yourself in the position of being perceived as an expert and also beginning to form a relationship with the readers of your articles because through your article, you are not directly trying to sell but trying to inform the reader concerning the subject of the article.
Even if you don't consider yourself to be a writer you can go to a site like Elance and find someone who will write articles for as little as $5.00 each.
You could spend as little as $25.00 per month for five articles and at the end of next year you would have 60 articles circulating. There are several article directories that will place your articles free.
Now, as I said above, there is a lot of competition out there and you can't expect to get hundreds of people to buy your product or subscribe to your news letter by writing five articles each month. However, you can slowly build your list using this technique.
To prove to you that this can be done, I am going to do exactly what I'm telling you to do for the upcoming year. If I tell you that I am going to do this it will give me the motivation to stick with it for the next year.
This is what I did with my weekly Survival Tips Bulletins in 2008 and 2009. This was the first time that I did something like this and since I told my subscribers that I was going to do it and give them weekly updates on my progress this gave me the incentive to stick with it and finish the project.
You can check out the archives and see exactly what I did for those two years.
Now, I'm going to do the same thing with this article writing project and give you a monthly update on my progress.
If I write or have someone else write five articles each month and get them listed on some free article directories and being very conservative I get two subscribers from each article, at the end of twelve months, I will have at least 120 new subscribers. That may not seem like much but I want to be realistic. Remember, this would be just one part of my marketing strategy to continue to grow my list. In the next issue I will go into more detail on the article writing part of the strategy.
P.S. If you are a serious marketer looking for a little Straight Talk advice to help improve your marketing education, you can give me a call at: 1-412 734-5844 and listen to my recorded message to see if I can be of any help to you.