for Maximum Results
the last few issues I have outlined a complete marketing
strategy. As you can see, the strategy doesn't have
to be sophisticated or complex.
a brief review from beginning to end: To get started
I needed to know who my target market is. These are
the many thousands of people who want to make some extra
money by starting some kind of a home based business.
I'm not targeting all of these people, my market is
the people who have been involved in some kind of money
making opportunity that didn't work for them.
what I need to accomplish with my marketing strategy
is to generate leads by offering these people information
that might help them to solve there problem. What is
their problem and what do they want?
they want to get involved with an opportunity they feel
will work for them so they can make the extra money
of the people in my target audience probably feel they
have been burned or ripped off by investing in some
opportunity that didn't work for them. So, the first
step in my marketing strategy has to address this problem.
got my marketing strategy started by placing a cheap
ten word classified ad in a print publication. I used
a print publication rather than the Internet because
I have a better chance of my ad being seen by my target
market who read Business Opportunity Magazines looking
for money making opportunities. My ten word ad simply
said: MONEY MAKING OPPORTUNITIES, Do They Really Work?
Recorded Message: 1-412 734-5844.
we'll take a look at the second step in this process.
next part of my marketing strategy involves using a
cheap voice mailbox. You may remember from one of the
past issues, I wrote about my favorite marketing tool.
That of course is the telephone. The reason is, everyone
has one. Even a homeless person can own a cell phone
now days. There is a company called Safe Link wireless
that gives away free cell phones to low income people
and the elderly. If you know some one who can use this
service, just have them call: 1-800 867-7183 to see
about getting signed up for a free cell phone. They
even offer free roll over minutes each month.
back to my marketing strategy. When people read my small
classified ad many of them become curious enough to
call the number to hear the recorded message. And even
though it's not a toll free number, they will still
call to hear the message.
reason for this is: Many people have unlimited
long distance calling service. Others don't mind spending
the small charge to hear what this recorded message
is all about, because my ad speaks directly to them.
they call to hear my message, shortly after I thank
them for calling, I repeat the words in my ad this way:
CAN ANY OF THOSE MONEY MAKING OPPORTUNITIES REALLY WORK
you want to hear the complete voice mail message just
call: 1-412 734--5844 you may find one or two ideas
that you can use in your own voice mail message or ad.
another benefit of using a voice mail box: It's easy
to change your message if you need to.
example, when people call my voice mail box, I tell
them what my offer is and then ask them to leave their
name and address for full details about my offer. Then
I wanted to test to see if I could get people to send
for the information that I was offering without me having
to send my sales flyer to them, saving me the postage.
me make it clear what I'm talking about here. When I
ask people to leave their name and address after they
hear my message, I send them my one page sales flyer,
the one in issue 97 of this bulletin.
I send out this sales flyer it costs me one first class
stamp which is 44 cents at this time. So, If I get people
to request my information without me having to send
them the flyer, it will save me the 44 cents.
if I were to send out 100 flyers it would cost me $44.00
but if I can get people to send for my information without
sending them the flyer it would save me $44.00. This
is just smart marketing and here's how I tested this.
first voice mail greeting was five minutes. I called
my voice mail service and added two minutes to my message.
I did this so that I would have time to give the caller
my name and address at least twice to be sure they have
time to write it down if they wanted to send for my
information. I also have the information online in e-book
format, so I also give the e-mail address for those
with online access. They can download the information.
also important to remember that the people who take
the time to write down my name and address or go and
download the information have qualified themselves as
strong prospects who are really interested in receiving
the information we'll see how this test turned out.
Please contact me with any questions or comments that
you may have. I want to help you learn to survive in
today's over saturated market place. You can contact
me directly by calling: 1-412 363-7187 or by email:
testing is a marketing strategy that's been used by
savvy marketers for many years, even long before the
Internet came along.
basic concept of the strategy is to test one headline
or ad against another to see which one pulls the most
responses or orders.
I should say that I used the method of asking for money
directly from a voice mail message before. This was
back around 1993. I was selling information on how people
could place a classified ad in free shopper guide and
community news papers nation wide by making one phone
call. Today you can see ads like this running in print
publications and on the Internet.
then I was selling this information in a little booklet
that I put together my self and I sold it for $7.00
using my voice mail box And I would get $7.00 orders
through the mail for this information at that time because
I also offered reprint rights to this information so
that people who purchased it could reproduce and sell
it. So the way I did my little split test was to allow
callers to leave their name and address for the first
two weeks that my ad ran in the print publication. I
got a very good response to my ad.
what I can judge from my results because of the down
economy there is a rise in the interest for money making
opportunities. So, I sent my one page flyer and a return
envelope to the callers who left their name and address
in my voice mail box. The flyer made an offer for my
booklet in return for three first class stamps or two
with this flyer I also included the survey that is in
issue 98 of this bulletin, you can check it out again
to see the questions on the survey. This gave me a better
idea as to what the prospects were interested in learning
prospects had the choice of just signing up for my free
advisory service and/or requesting the booklet. most
of the people who responded requested the booklet as
well as sign up for my free advisory service.
next two weeks of the test, I asked callers to send
for the information by sending me two dollars or four
first class stamps. The full results are not in yet,
I have one more week to go and I'll let you know the
results in the next issue.
Please let me know if you have any questions or comments.
I want to help you learn to survive in today's over
saturated market place. You can contact me directly
by phone by calling: 1-412 363-7187 or by e-mail at:
I have completed the final week of my split test using
my voice mail message to see if I could get callers
to send for my information without me sending them my
are the results I got from this little split test: Over
the two weeks, I only got five people to either go to
my web site to download the e-book and three people
to respond through the mail. In the first part of the
test about twenty eight people left their name and address
on my voice mail to receive my information.
I have to decide which method is best for me to continue
using. With the first part of the test twenty eight
callers received my sales flyer and seven sent the stamps
or two dollars to receive my booklet.
this was an even test because about six callers requested
my booklet from each part of the test. However, with
the second part of the test, I didn't have to spend
money on stamps or to make copies of my flyer. Now all
I need to do is try to improve my voice mail message
to see if I can convince a few more callers to request
my booklet without me having to send my flyer to them.
This way I can save money on postage. I won't collect
as many names to build my list but the names that I
do collect will be stronger prospects to purchase my
back end products because they were interested enough
in my offer to send for the information with out me
having to send them my sales flyer.
better to build a small list of strong prospects and
buyers rather than build a huge list of people who just
request free information.
is what you must consider when you're working with a
small advertising budget. Even with these few people
I have received some back end sales and my chances of
selling them more information is a lot better. In the
next four issues, I will be finishing up my second twelve
months of these Survival Tips Bulletins. I will have
these twelve months of marketing lessons added to the
first twelve months on the Survival Tips CD-ROM Bulletin
Marketing Lessons. I can also create articles from these
lessons and place them on article directory sites this
will help to drive traffic to my web sites that will
also help to build my e-mail list and I could also create
several reports from these marketing lessons.
Please let me hear from you with any questions or comments
that you may have. I want to help you learn to survive
in today's over saturated market place. You can contact
me by phone at: 1-412 363-7187 or e-mail at: email@example.com